New website for roofing company in Hertfordshire
The new website for R TAYLOR ROOFING LTD showcases a number of design elements and skill sets which we bring to every project. In the design of the website, we set about creating a brand theme that would stand out to create an initially engaging and visual appealing style.
The layout and style aims to present a highly polished, smart and professional image for the company.
As always, we invited owner, Ryan Taylor to supply pictures and images of their roofing works which we then worked on to reflect the quality of workmanship.
We spent considerable time talking with Ryan to discuss particular projects completed by Ryan and his team which gave us some useful insights for featuring certain case studies to underline the care taken with every roofing project.
Video Content
Our videographer Mat King, shot and edited a great drone video of Ryan and his team at work which makes for a great opening introduction when landing on the website.
We put a lot of emphasis on video content as it not only makes for great engaging content but it also adds value in terms of SEO and Google page ranking scores.
SEO Factors
When we initially started work on this project, it was clear that their old WIX website was simply not performing in terms of SEO and was completely invisible for local Google searches.
With the new website, we have focused initially on getting Ryan and the company some quick measurable improvement for local searches in their base of Hoddesdon. The plan is to get them initially ranked for roofing keyword searches in Hoddesdon. We’ll then build on that to create additional landing pages to target other local towns so over a period of time, we aim to get the website ranked on page 1 of Google for a number of key geographical areas.